360Health App
MetLife Korea, 2020
360Health aims to provide health services to help customers prevent and manage serious illnesses through a simple and engaging experience. The solution included a way for users to measure their blood pressure through a smartphone camera lens.
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We were tasked to review, assess and provide recommendations for MetLife’s existing 360Health app in Korea to ensure the platform adheres to the existing global brand guidelines, and creates a streamlined experience when accessing the MetLife digital properties.
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83% of Koreans are more concerned about their quality of life than how long they live
My role
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Prepared guidelines for research company in Korea to run user tests and interviews
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Identify key insights based on user tests and interviews
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In and out-of-category landscape analysis, best-in-class examples
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Ideate on themes and directions for platform
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Defining the experience principles
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User stories per epic
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IA + 3 happy flows based on direction selected
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Hi-fi Wireframes + clickable prototype
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Work with Visual Designer to ensure experience is translated to design
User research and test was done on existing 360Health app (above)
User insights on app
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Lack of association between category names and services.
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Health services in app were not intuitive, users found them inconvenient to use.
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Assessment entry point confusing and steps were unclear, insufficient guidance.
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Users were interested in the health assessment and its results but had doubts on accuracy of results, unclear about the details
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Users expect more content to be available
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User insights on behaviour
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People over 40 feel gradually weakened, while those younger aren't too concerned.
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People are aware and concerned of both physical and mental health.
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People don’t want to second-guess the specifics of their coverages
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After leaving work, people check the number of steps walked.
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People have concerns of being a burden for loved ones.
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How might we enable app users to better understand their health and manage health risks on a daily, on-demand basis - conveniently through the app?
What we did​​​
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3 happy flows were designed to meet the needs and business requirements:
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Health assessment​ – to guide users through a series of questions to receive their health overview and risks
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Suggestions (on health content) – to help users access relevant health content for preventive care
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Engaging a service (booking an appointment) – a step-by-step approach to make a scheduled appointment
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Holistic Health – A personal guide to support every aspect of your health
Part of the Assessment flow
Suggestion flow (health content)
Services flow – Making an appointment
User testing insights on brand and design lift​​​
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Participants found the design neat and clear, and liked the app’s simplicity
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‘Health assessment’, ‘Find hospital’ and ‘Share with family’ were most the relevant features
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Credibility of heart rate can be improved, intent of ‘Symptom checker’ feature isn’t clear
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Recipes can be more culturally relevant
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Participants would like to see the ability to add more health data, exercise tracking to get information such as local night care and/or emergency treatment for children were also noted.
