DA App Homepage Improvements
Doctor Anywhere, 2021
DA's 2021 North Star was encouraging "Users to make at least 2 paid transactions within 12 months" – how can the Telehealth team help achieve this through usability improvements?
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My role
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Feature audit
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Competitor and landscape analysis
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User testing
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Wireframing and execution of design
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Key objectives​​
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Increase publicity of Video Consultation (VC) services so as to drive revenue
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Improve guidance for post-consultations
How might we help increase publicity of DA's video consultation services?
Previous flow from homepage
Previous Homepage
Some immediate observations of the homepage include:​​
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Lacking information hierarchy and focus on key services
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Users are unaware of DA's services offerings
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The most commonly used GP consultation service lacked prominence
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What do we know
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GP consultations followed by Specialists were the two most used services on our platform
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Wallet and rewards were not commonly used
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Cost and prices do matter for users not covered by insurance
Before and after Homepage
Before: All teleconsult services were nested under "Video Consultation"
After: Display most used services upfront, users are also introduced to less known services
Results
​Improved click through rate of key services:
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General Practitioner (GP) by 13.9%
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Mental Health by 590%
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Specialist by 907%
Additional improvements
Users were unaware when their prescriptions were ready and ended up not following through to purchase their medication.
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Post consult status updates on homepage
What we did
After their consultation ends, we wanted to keep users informed of their prescription status with these 4 in-app notifications:
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Doctor is writing your prescription
This appears immediately after their consultation ends so users are aware to wait for their prescription -
A. Your prescription is ready
If the user has been prescribed medication, they would receive this and be led to purchase their medicine.
B. Your consultation notes are ready
If the user does not require medication, they would receive this and be led to view any medical notes or documents -
Upcoming appointment
For appointment-based consultations, users would be reminded as early as 7 days in advanced through this push notification